How a strategic partnership delivered new opportunities for our corporate partner
The challenge
A professional services firm found itself facing a familiar challenge: increasing competition. Every one of their peers seemed to be attending the same events, sharing similar content on social media, and offering near-identical services. With limited brand visibility and few warm leads, they needed a way to stand out—something that would give them real traction with the right clients.
That’s when they approached The L Factor Ltd.
Our partnership
They invited our Founder Lenna, to become a strategic partner for their event presence—someone who could represent the firm in high-level circles and help generate meaningful connections. Lenna was soon attending Embassy receptions, international trade events, and livery dinners with corporate executives and influential business leaders.
But she didn’t just show up.
Our approach
Before stepping into those rooms, Lenna invested time in understanding the business inside and out. She met with the senior leadership team, explored the client journey, and listened closely to their vision. From that insight, she developed a clear picture of who their ideal clients were, and what kinds of conversations would resonate.
At events, she became an extension of the brand. Where appropriate, she made curated introductions to the senior team, opening doors to conversations that otherwise wouldn’t have happened.
Return of investment, always
The result? A broader, more diverse client base across new sectors and regions. The firm not only increased its visibility, but also built strategic relationships that have translated into long-term growth.
It’s not what you know, it’s who you know
In a competitive space, it’s not just about being present—it’s about being intentional, connected, and unforgettable. That’s what we bring to the table. Corporate businesses and SMB/Es come to us to widen their network with warm introductions they know will be a good fit for their ICP and industry.
What to expect:
A discovery meeting between our Founder Lenna and Marketing Director, Justine (can be virtual or in-person if you’re based in London)
Agreement on partnership objectives, and proposal outlining your expected ROI,
Agreed timeframe to manage your expectations,
Project start.